Employee Engagement Surveys
What are the Stakes if Nobody Holds Them?
by Jaime Jusidman
The Importance of Organizational Commitment and Support for
Successful Employee Engagement Initiatives
Over the last three years, the vogue of using employee engagement surveys has become a mainstream practice in businesses worldwide. The question of its effectiveness has been raised and explored by many practitioners in the field of organizational development, as well as by line management in organizations. Over the many years of practicing OD, I’ve seen enough to understand the reason for this skepticism.
In my opinion, the issue is not whether the employee engagement survey is effective or not; the truth lies in how the survey is positioned. When I consult an organization regarding the deployment of an engagement survey initiative, I always raise the following questions:
Who is/are the stated sponsor(s) for the program? What are their stakes in this initiative? Do they have the leverage and credibility to make it a success?